iGaming marketing automation
Aigentcy builds iGaming marketing automation that connects your player data, CRM and campaign tools. Segments refresh on their own, campaigns go out on schedule and the morning report is ready before the meeting. Your team keeps every approval.
CRM and retention teams spend hours each week exporting player lists, cleaning them in spreadsheets and uploading them to the next tool. Acquisition teams do the same with traffic, registration and revenue reports from each affiliate and ad account.
iGaming automation takes those repeated steps off the desk. Data moves between systems on a schedule, the rules you already follow are applied every time, and anything unusual comes back to a person.
We start with the lists and reports your team rebuilds manually every week, because the time saved is easy to measure.
Build segments from activity, deposits and lifecycle stage, refresh them daily and push them to your CRM and messaging tools. Self-excluded and restricted players are removed before any list is used.
Prepare campaign briefs, check offer terms against your rules and schedule sends per brand and market. A manager approves each campaign before it goes live.
Pull traffic, registrations, first deposits and revenue from each source into one report, matched by brand and campaign, so the numbers agree across teams.
Route landing page and email copy through drafting, translation and compliance review, with each version recorded and the right reviewer notified.
Player data sits in the platform, campaign data in the CRM and acquisition data with affiliates and ad accounts. Data automation in iGaming marketing joins these sources on a schedule, checks them for gaps and duplicates, and publishes one set of numbers that marketing, CRM and finance all use.
Each run is logged. When a figure looks wrong, your analysts can see which source it came from and when it was last updated.
Market rules, self-exclusion and cooling-off status are checked before a list reaches a campaign. A person approves what is sent, and the record shows who approved it and when.
Aigentcy is AI-native. We build with AI every day, so we know where it saves time and where a simple rule works better. Every engagement is scoped with clear KPIs.
We map where the work arrives, who copies it, who checks it and where it goes next. We agree what to measure before we build. Discovery typically takes 2 to 4 weeks.
We connect the systems your team already uses and add approval steps where a person must decide. A focused sprint on one to three processes runs 6 to 12 weeks.
We report time saved, error rates and cost per process against the baseline, and hand over a working automation with an owner, logs and exception handling.
Case study
For an IT services provider, we connected enquiry capture, company enrichment, lead scoring and follow-up preparation to its existing CRM. Consultants start each day with context and keep the conversation.
Read the full case studyAigentcy automated our sales pipeline for us. Every enquiry now lands in our CRM already qualified, scored, and assigned to the right person, with a first follow-up drafted, so we've stopped letting good leads go cold while we're heads-down on delivery.
Ernest Baldacchino
Managing Director
The questions buyers ask us before a first call. Anything else, ask us on the call.
Yes. We build marketing automation for operators and affiliates, from player segmentation and CRM audiences to acquisition reporting. Our team is based in Malta.
We connect the platforms you already run through their APIs, data exports or database access: player account management, CRM and messaging tools, affiliate systems, ad accounts and your data warehouse.
We build them into the workflow. Self-exclusion, cooling-off and market restrictions are applied before a list is used, and a person approves each campaign before it is sent. Every run is logged.
Discovery and process mapping typically takes 2 to 4 weeks. A focused sprint on one to three processes runs 6 to 12 weeks, with measurable milestones at each stage.
We spend 30 minutes on your priorities and the processes your team repeats. You receive a scoped proposal within five business days.
Book a free 30-minute discovery call
Tell us which process you want to automate. We spend 30 minutes on your priorities and send a scoped proposal within five business days.
Prefer email? Write to info@aigentcy.com or call +356 7990 2911.
Read how we map, build and measure process automation.
